meet KATIE LILA
PART ARTIST, PART SCIENTIST, & FULL TIME EXPLORER
Section Styles hero
ON A FLORAL TREASURE HUNT
It all started in college, where I learned from a myriad of talented designers while working in flower shops. Eventually, I launched my own successful floral event company, balancing business, raising babies, and supporting my husband through med school – because even a full plate looks better with some flowers.
But a curiosity was planted – what else can flowers do beyond bouquets?
My floralventure took me from designing weddings to creating large-scale, field-to-art flower installations that challenge the norms of what flowers can be. From crafting floral mermaid gardens to a flower haven for a professional treehouse reveal, I’ve always asked:
“WHAT ELSE CAN WE DO WITH FLOWERS?”
Flowers are a funny thing, right? On one hand they grow right out of the dirt, even from cracks in the cement. On the other hand, they are a luxury item that many do not have access to or simply can't afford, especially curated large-scale flower design. I hope to change that and help more people experience the beauty and joy of flowers as art.
the flowers for people vibe
A FORCE FOR THE FLOWER-VERSE:
I’ve spent over two decades working in every nook and cranny of the flower industry—running a wedding and event business, holding workshops, creating massive floral installations, and producing my own flower-centric TV series, Follow the Blooms.
I’ve been fortunate to partner with local growers, dive into farms across the country, and get people hands-on with flowers in ways they’ve never imagined. I also know my way around a camera lens, ensuring each bloom is captured with petalicious perfection.
I’m not just a florist—I’m a flower-reporter, documenting the world of blooms and sharing their stories through media that tells a darn good story.
have a question or an idea?
connect with katie
Whether you have a question, an idea, or you're interested in partnering for our Follow the Blooms series, we’d love to hear from you.
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